Posted on 2016-02-28
One of the most common mistakes of the webmasters is that they focus all their endeavors on bringing more traffic for their websites. Its not a bad idea, but its only the half of the problem! The big issue is how to use the traffic! If you want people just to visit your website its Ok, but I think that it is the purpose of a negligible part of the webmasters. Instead, the majority of them want to convert the traffic received into loyal customers or in active subscribers!
The second chance may exist in love, in business or in sport, but I have no doubt that it doesn’t exist in the online environment. People are making superficial judgments when visiting websites, the first impression is extremely important! In this context it’s obvious that the loading speed of your website is capital. Truly, Neil Patel is one of my favorite Internet marketers, but he is worldwide appreciated and his pieces of advice are golden for everyone involved in the Internet industry. He mentioned on his blog posts about the importance of loading speed. Also, the studies revealed that people expect a website to load in less than two seconds!
In the end, if you are still unconvinced about these facts, then you should keep in mind that Google takes into account the loading speed in the complicated equation of ranking the websites!
In the next lines I will briefly explain you how to improve the loading speed of your website. Don’t worry if you don’t have a solid knowledge about WordPress, the solutions are relatively simple! First of all, you should have a grasp about the current state of your website and the perfect tool to make this analyze is Page Speed Insights (yeah, Google created it). Secondly, you shouldn’t get too scared when seeing the results; almost everything can be fixed. I will present you the most common errors, but I will propose you some solutions for each one! I strongly recommend checking the tips presented by Google; all of them are very useful and you should read them carefully.
1. Enable compression
In other words, enabling compression is similar to putting your website in a zip file. Google offers you a detailed description of the process, but in most cases you can enable compression by using various plugins. Ones of the most used plugins are: WordPress Gzip Compression, Speed Booster Pack and WP Score Performance Booster. You may use Check Zip Compression to test the state of your website’s compression.
This problem may be fixed with the use of some plugins, too. Unfortunately, some settings may represent a big hurdle for the less experienced users. Once again, the Google explanations should help you!
3. Optimize the images
In an old Hubspot blog post the images were named “the most common bandwidth hogs on the web”. Oversized images negatively affect the loading speed and you should avoid using them. You should crop the images at the specific size and not using CSS to resize it.
4. Use a plugin for caching your website
A caching plugin temporarily stores components of your website into the visitors’ devices; in this way much time is saved. WP Super Cache is a worldwide solution for caching your website, but of course, there are many other amazing solutions.
Loading speed is very important if you really care about your website and you should permanently try to improve it. Definitely, if you want to purchase a WordPress theme, then you should ask if it’s speed optimized. NRG themes are all created to offer to the users a good experience and we designed them having in mind the importance of a fast loading theme.
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